Zillow Social

With so much real estate-chatter happening IRL and IRPhones, Zillow decided to get social on social. We created work bespoke to each platforms’ unique audiences—bringing them on ASMR tours side-hosted by a painting of Abe Lincoln, serving 10-second real estate lessons quick enough for viewers’ ever-diminishing attention spans, and partnering with creative influencers—to show the world all the ways they can Zillow.

Zillow Rentals x Rudy Willingham

These days finding a good home is more than a little tough. To address that, we partnered with creative influencer Rudy Willingham to drive awareness of the amenity-filled rentals on our site. These social-first videos highlight the qualities apartment-hunters look for most in ways that showed them from a unique point of view.

TikTok & Instagram

Zillow x March Madness

What’s just as competitive as the housing market? Basketball during March Madness. To stoke our audience’s LFG-fires at this prime time of year, we ran a bracket over Stories and In-feed posts that pitted homes’ architectural styles against each other. In the end, the peoples’ choice reigned supreme.

Instagram Stories & In-Feed

What’s on Peoples’ Minds

On social, we dove straight into what customers were thinking, doing, and saying about real estate. From educating home hunters on jargon they were embarrassed to not understand to injecting fun into real video tours, Zillow was there every step of the way to help people of all kinds get into homes of all kinds.

Here’s a few of the many posts we made for our Sweet Dream Homes and 10 Second Education video series.

TikTok

CREATIVE TEAM:

ECD // Todd Riddle
GCD // Adam Nowak
CD // Ryan Karell, Anna Siegel, Claire Hartinger, Alex Solarte
ACD // Nick Kasimatis
CW // Michael Chen, Maria Hashim, Hannah Maines, Ian Shuler
AD // Sarah Noel Ross
CREATOR & PRODUCTION PARTNER // Rudy Willingham, Channel
My role // Concept Development, Art Direction, Design, Production, Post-Production