Reebok #ISweated

On Election Day, we rewarded people for doing two things that matter greatly to Reebok - exercising their right to vote and working out. We did this by distributing #ISweated stickers at CrossFit boxes around the country.

With a smaller-than-shoestring budget, we created this easily-shareable activation that took both CrossFit boxes and the socialsphere by storm.

Selected Social Media Engagement