#FauciArt

Getting the right information can save lives. Unfortunately, these days we tend to listen to celebrities, or the loudest voice in the room, over qualified professionals. Which gave us an idea. What if we turned frontline experts into pop culture icons?

Enter #FauciArt, where we asked anybody and everybody to make Dr. Fauci a viral star by turning his image into shareable works of art. What started as an internal initiative at BSSP caught global fire. As people across the country and beyond submitted their versions of #FauciArt, this idea turned into a worldwide movement that kept Dr. Fauci in the spotlight, just where we needed him. This effort garnered attention from many publications, which led to free OOH advertising in NYC, LA, and Denver, along with becoming #1 on Imgur’s viral chart. And as Eric Ortiz put it (from Work and Money) “This Fauci Art is the Best Things on the Internet.”

2021 ONE SHOW SHORTLIST
CLIO HEALTH BRONZE

Selected Social Post Artwork

Case Study

Press and OOH Coverage