Friends + Football = ESPN Fantasy Football
Friends + Football = ESPN Fantasy Football
ESPN wanted to show viewers how easy joining a fantasy league on their platform is. So we got out our calculators and broke it down into simple math terms. 1 + 1 = 2. Jeans + Shorts = Jorts. Because when 2 good things come together, like Friends + Football, they add up to something even greater.
Mobile-first Animations
We brought this to life through fun, mobile-first visuals in places where fans are spending their time the most: on their phones. And it worked. ESPN hit a record for the most unique leagues and teams to sign-up. Ever.
Modular Visual System
To ensure our creative had maximum impact whether it was seen on a phone or while watching the game with friends, we developed a modular visual system that was flexible enough to work hard across, social, digital, and broadcast placements. And we used attention-grabbing music and SFX that cut through the literal and figurative noise.
Magician + Clutch = Rodgers
Cannon + Showtime = Mahomes
Sweatshirt + Scissors = Belichick
Fingers + Butter = Fumble
Shake + Bake = Barkley
Boss + Wizard = Commissioner
Maestro + Baller = Commissioner
Case Study
GIFs
Process
Like the endless number of team combinations ESPN fantasy football offers to those who play, we had a blast developing what felt like an endless number of equations throughout this campaign. Here are some iterations of my favorite animations that didn’t end up in the final spots.
And can’t forget this lil guy…
SELECT PRESS:
CREATIVE TEAM:
GCD // Sinan Dagli
ACD // Chris Cavalieri, Eric Boyd, Jack Woodworth
CW // Mike McGuire
AD // Sarah Noel Ross
PRODUCTION PARTNER // Scholar
My role // Concept Development, Art Direction, Design, Production, Post-Production