Whether it’s running, swimming, or cooking something new, beginnings are often far from pretty. To create awareness around Wellvolution, a collection of wellness services that are accessible to all Blue Shield of California members, we encouraged them to simply take the first step. Because no matter where you are on your wellness journey, or how ugly, awkward, or uncomfortable that first step might feel, something beautiful lies on the other side.
Coming soon
CREATIVE TEAM:
CW // Julia Waicberg
CD // Mary Hernandez Unger
GCD // Sinan Dagli
DIRECTOR // Luis Peña