Pursuing the best version of oneself through hard work and dedication is at the core of Adidas’s mindset and DNA. This series of spots celebrates that by featuring 3 of the top golfers in the world who embody those qualities. Settle for anything less, and you've already lost.
With: Mike McGuire (CW) and Tom Scharpf (CD)
Celebrity Cruises believes that travel opens our minds and hearts, connecting us beyond borders.
This new campaign ran during the first presidential debate in 2016, which tackled issues such as immigration, the proposed border wall, and foreign policy, and afterwards alongside press coverage of the debate.
With: Mike McGuire (CW), Sean Lopano (Designer), and Eric Pfeifer (CD)
This spot champions Sheraton employees’ dedication to going above and beyond for their guests, no matter how big or small the task is, and features their exclusive partnership with Major League Baseball.
With: Mike McGuire (CW), Tim Green (AD), and Lee Einhorn (CD)
Drinking soda is considered the new smoking. In Reebok's quest to be the best fitness brand in the world, we took a stand and kicked soda out of its headquarters. This small-budget activation had big impact, garnering attention from media outlets throughout the world and generating great PR for the brand.
With: Mike McGuire (CW) and Alex Rice (ACD)
On Election Day we rewarded people for working out and exercising their right to vote by distributing #ISweated stickers at CrossFit boxes around the country.
With just $5,000 we created this fun, easily-shareable activation.
With: Mike McGuire (CW), Byron Del Rosario (Sr. AD), and Alex Rice (ACD)
This retail spot invites people to come to a dealership for a test drive, and to experience the thrill of being behind the wheel of an Audi. Because a real test isn’t taken in a classroom.
With: Mike McGuire (CW) and Erich Pfeiffer (CD)
Need a professional to trim your topiary maze, garnish your indica-injected craft cocktail, or frame your kid’s “art”? Thumbtack’s got one. To strengthen brand recognition and highlight its pros’ extensive range of services, we featured this series of images on Thumbtack’s social channels, which played off of its former logo.
With: Mike McGuire (CW) and Lee Einhorn (CD)
Yellowstone National Park is one of the most visually stimulating and lively places on Earth. It is so unique, that many of the attractions at the park seem like they belong in a different world entirely.
With: Mike McGuire (CW)
Scripps National Spelling Bee airs on ESPN May 24-29. Sure, viewers watch it for the competition. The main highlight, however, is the eccentric personalities of the competitors, most of whom are hitting peak-awkward-stage during the event.
With: Mike McGuire (CW)
Roto-Rooter doesn't just snake drains. It's a full-service plumbing company that handles everything. Which is good, because you definitely can't handle everything.
With: Nick Gelbard (CW)
